Are you using a product that is just ‘mopping up the mess’ that ageing has left behind?
There are a lot of products on the market that contain great ingredients that are said to aid in triggering collagen or elastin production. They have been designed to make you ‘look’ a little younger by plumping up the cells or sloughing something off the surface. But in reality, you are applying very little that could actually tackle true age reversal.
Most of you will know that skin is in a constant state of flux. The cells are in a sloughing off process of the skin which is called desquamation.
For decades, you’ve been told that ‘anti-ageing’ is all about making this process faster in order to bring new cells to the surface and ‘look younger’. In fact, it’s the sales pitch for most ‘anti-ageing’ products: Reveal new skin! Increase cell turnover!
Have you heard of the Hayflick limit?
Cells can only divide a certain number of times before they die. This is because of telomeres, which are like a long tail attached to your DNA in order to protect it during the cell division process. Each time a cell divides the telomere shortens, until it reaches a certain point where it is so short the cell can no longer divide and it dies of old age. The number of times a cell can divide is called the ‘Hayflick limit’.
In the lead up to the old cells expiring they have critically short telomeres and don’t function well. They have no collagen, no elastin, and pigmentation goes haywire. So, forcing your cells to divide faster is without doubt forcing them to age faster.
This limitation of cells to continue dividing was discovered DECADES AGO. So why are most skincare companies still telling that story?
There is commercial gain to be made in selling you products that age you faster. Why change their story when selling skincare that ages you faster is a multi-billion dollar industry?
To be honest, sometimes it’s not easy telling a different story even if we are telling the truth. Decades of youth seekers from consumers to dermatologists have all been indoctrinated to use therapies that accelerate telomere shortening. The only way to repair this damage is to activate telomerase to re-lengthen the telomere. The good thing though, is, at least one company had the brains to create a product that does just that, and can you believe it was created here in New Zealand?
Topical telomerase activation (TTA) wasn’t even a concept that had been dreamed of until a New Zealand company pioneered it. You see, until TAM-818 was created there was no active ingredient that was strong enough that could have achieved TTA, no one had even thought of it!
They are proud pioneers, continuing to push the envelope and bring you the truth. As a clinic, we are driven by science and are extremely proud to use and stock One Truth 818. It is all of our long-term anti-ageing ‘insurance policy’ and one product that no one should be without!
Shop 2/224 Kepa Rd, Mission Bay
09 528 9010 | louisegray.co.nz
