Makeup brands are flooding the market, with our favorite stars launching their own lines left and right, which piques our interest: just who comes out on top? Discover the top 10 highest-earning celebrity beauty brands of 2023, ranked by the marketing experts at Upbeat Agency
10. Jeffree Star Cosmetics: Jeffree Star
Revenue: 51.9 million
The beauty influencer, entrepreneur, and makeup artist launched the beauty brand in 2014 and it quickly gained popularity for its bold makeup products, as well as its vibrant and inclusive marketing campaigns. The palettes are the most sought-after products from the star’s brand.
9. Supergoop! : Maria Sharapova
Revenue: 54 million
The tennis star’s skincare brand specialises in sun protection products that are lightweight, non-greasy, and suitable for daily use.
8. Alterna Haircare: Katie Holmes
Revenue: 56.1 million
The brand is committed to sustainability and eco-conscious practices. The brand strives to minimise its environmental footprint by using responsibly sourced ingredients and recyclable packaging. The brand’s most popular product is the caviar shampoo which fans search for thousands of times each month.
7. Go-To Skincare: Zoë Foster Blake
Revenue: 63.7 million
The Australian beauty editor and author founded the brand in 2014 with the aim of creating simple yet effective skincare products made with natural ingredients. One of its standout and most in-demand products is the ‘Face Hero’ face oil.
6. Flower Beauty: Drew Barrymore
Revenue: 86.7 million
The actress launched the brand in 2013 with the goal of creating high-quality, inclusive makeup products at affordable prices. Drew’s foundation is the most sought-after product from Drew’s brand.
5. Rare Beauty: Selena Gomez
Revenue: 124.2 million
‘Rare Beauty blush’ is the most searched-for product from the star’s line, with 34,000 monthly searches. – 1% of Rare Beauty’s yearly revenue goes to the Rare Impact Fund, which aims to enhance mental health support in marginalized areas.
4. r.e.m. beauty: Ariana Grande
Revenue: 145.6 million
The most in-demand product from Grande’s beauty brand is her foundation, with 800 monthly searches, followed by her lip oil, with 500 searches a month. The singer’s brand was founded in 2021 and emphasizes being vegan and cruelty-free.
3. Kylie Cosmetics: Kylie Jenner
Revenue: 624.2 million
The American socialite and media personality launched her cosmetics brand in 2015, selling her Kylie Lip Kits. The brand has since expanded considerably and its mascara is the most searched-for product, with over 1,500 searches for the item made each month across the globe.
2. Anomaly: Priyanka Chopra Jonas
Revenue: 890.5 million
The actress wanted to create a clean, affordable haircare brand that allowed customers to help the planet while not compromising on their haircare. The most searched-for product from her collection is her hair oil.
1. Fenty Beauty: Rihanna
Revenue: 988.5 million
‘Fenty Beauty lip gloss’ is the most sought-after product from Rihanna’s brand, with 3,200 searches a month in the UK, closely followed by ‘Fenty Beauty foundation’, with 2,800 monthly UK searches. The singer’s brand was launched in 2017.
