Get ready to revamp your makeup routine because TikTok is serving up the hottest trends for 2023-2024!
Whether you’re into natural vibes or bold statements, there’s a trend to match every mood and personality. Let’s explore the top five makeup trends that are making waves and setting the stage for a stylish year ahead!
1. Latte Makeup
Latte makeup is a trendy term used to describe a makeup look inspired by the warm, creamy tones of a latte coffee. It typically features shades that mimic the hues found in a latte, such as soft browns, warm neutrals, and sometimes hints of caramel or gold.
- Warm Eyeshadows: Use eyeshadows in shades like taupe, caramel, soft brown, and cream. These colors mimic the warmth and richness of a latte. Matte or shimmer finishes can be used, depending on the desired effect.
- Soft Highlighting: Apply a subtle highlighter on the high points of your face—cheekbones, brow bones, and the bridge of the nose—to give a radiant glow reminiscent of frothy milk in a latte.
- Bronzed or Warm Blush: Opt for blush shades that lean towards warm tones like peach or coral to complement the warmth of the eyeshadows and overall look.
- Natural Lip Color: Choose a lip color that complements the warm tones of the rest of your makeup. Nude shades, soft pinks, or even a subtle brown can work well to tie the look together.
- Defined Brows: Define your brows with a brow pencil or powder in a shade that matches your natural brow color. The goal is to enhance the shape without making them look too harsh.
- Eyeliner and Mascara: Use a brown or soft black eyeliner to define your eyes subtly. Finish off with mascara to add volume and length to your lashes without overpowering the eyeshadow.
- Glowy Complexion: Aim for a healthy, glowing complexion by using a luminous foundation or tinted moisturizer. This helps to achieve a fresh and natural look that complements the warm tones of the latte-inspired makeup.
2. Sun-Kissed
The “sun kissed makeup look” trend on TikTok typically involves creating a natural, radiant appearance reminiscent of having been gently kissed by the sun.
- Glowing Skin: Emphasis on dewy, radiant skin with a natural finish. This often involves using luminous foundations or tinted moisturizers that provide a sheer coverage.
- Bronzed Effect: Using bronzer strategically to add warmth and dimension to the face. It’s applied to areas where the sun naturally hits, such as the forehead, cheeks, and nose.
- Soft Highlighting: Highlighter is used sparingly to enhance the glow, focusing on the high points of the face like the cheekbones, brow bones, and Cupid’s bow.
- Natural Eyeshadow: Soft, neutral eyeshadow shades like browns, peaches, or warm taupes are common. Sometimes, a hint of shimmer is added to mimic a subtle sparkle in sunlight.
- Flushed Cheeks: Using a natural-looking blush or cream blush in peachy or rosy tones to give the cheeks a healthy, flushed appearance.
- Soft Lips: Opting for lip products in soft, natural shades like nude pinks or peachy tones. Glossy finishes are popular for adding extra shine.
- Minimal Mascara: For a more natural look, mascara is often applied sparingly to define the lashes without appearing too heavy or dramatic.
3. Strawberry Makeup
Inspired by the sweet and juicy essence of summer fruit, this playful and fresh look showcases luminous skin adorned with shades of red and pink on the lids, cheeks, and lips. Enhanced with delicate faux freckles and shimmering cheekbones, strawberry makeup epitomizes the vibrant spirit of springtime with its soft, natural allure.
- Dewy Foundation: Apply a light, dewy foundation for a natural glow. Use a damp sponge or brush to blend from the centre of your face outwards.
- Cream Blush: Choose a red or pink cream blush for rosy cheeks and eyelids. Apply with fingertips or a fluffy brush for a fresh, radiant look.
- Mascara Definition: Define lashes with black or brown mascara. Apply in a zig-zag motion from base to tip for added volume and length.
- Soft Red Lip: Opt for a soft red lipstick. Dab lightly onto lips for a natural, just-bitten effect.
- Setting Mist: Finish with a facial mist to set makeup and keep it fresh throughout the day.
4. Clean Girl Look
The “clean girl makeup look” is a beauty trend characterized by a fresh, natural appearance that emphasizes minimalism and simplicity.
- Natural Skin: The focus is on achieving a flawless complexion with minimal coverage. This often involves using lightweight foundations, tinted moisturizers, or BB creams to even out the skin tone without masking natural skin texture.
- Dewy Finish: Clean girl makeup embraces a dewy, radiant finish that mimics healthy, hydrated skin. This can be achieved with luminous foundations, hydrating primers, or by using highlighters on the high points of the face.
- Soft, Neutral Eyeshadows: Eyeshadows in soft, neutral tones like browns, taupes, and soft pinks are typically used to enhance the eyes subtly. Matte finishes are common to keep the look understated and natural.
- Minimal Eyeliner and Mascara: Clean girl makeup often opts for minimal eyeliner, if any, and focuses on defining lashes with mascara. The goal is to achieve a wide-eyed, fresh appearance without heavy eye makeup.
- Rosy Cheeks: A natural flush is created with blush in soft, rosy shades like pink or peach. Cream blushes are preferred for their seamless blendability and ability to enhance a youthful, healthy glow.
- Soft, Subtle Lips: Lips are kept soft and natural-looking with sheer lipsticks, tinted lip balms, or lip glosses in nude, pink, or peach shades. The emphasis is on enhancing the lips’ natural color and hydration.
- Natural Highlighting: A subtle highlighter may be applied to add a soft glow to the cheekbones, brow bones, and Cupid’s bow. The highlighter chosen typically has a natural sheen rather than intense shimmer.
5. Matcha Latte
The Matcha Latte makeup trend blends soft, earthy tones reminiscent of soothing green tea. Embraced by luminaries like Chiara Ferragni, Kendall Jenner, and beauty mogul Kylie Jenner, this trend promises to enhance your features with a natural radiance. Just like its namesake beverage, it brightens both your eyes and complexion, offering a refreshing and luminous look.
- Natural Skin: Achieve a fresh, even complexion using a lightweight foundation or tinted moisturizer.
- Dewy Finish: Enhance your skin’s natural glow with a hydrating primer and a dewy foundation. Highlight cheekbones for a radiant look.
- Earthy Eyeshadows: Begin with a neutral eyeshadow over the entire lid for a seamless base. Add depth with a darker shade in the crease. Apply a matcha-colored shadow on the lid and lower lash line for a captivating look. Complete with cat-eye liner and multiple coats of mascara.
- Bronzer, Blush, and Highlight: Warm up the complexion with bronzer, add blush for a healthy glow, and highlight cheekbones, brow bone, inner corners of the eyes, nose bridge, and cupid’s bow for a radiant finish.
- Subtle Lips: Complete the look with a nude or peachy lip color. Choose a hydrating lipstick or gloss for a soft, natural finish.
