New Zealand start-up Ora is a remarkable story of innovation, particularly in the realm of recovery and performance enhancement.
“For those without such issues, by far the biggest misconception about people struggling with addiction is why they can’t just stop,” laments Elaine Atkinson, founder of Ocean Hills, a private detox and rehabilitation sanctuary based in Hawke’s Bay. “But it’s not that easy for people that are dependent on drugs or alcohol. They can’t ‘just stop’.”
