leuschkekahn

Most architectural magazines talk about product, the furniture, the light fittings, the artwork, and so on, which is totally understandable as they keep the magazine alive with advertising revenue, but it's not architectural design.

Architectural design is meeting the expectation. 

Architectural design isn't black and white. Several years ago, we designed a four-storey apartment building. We asked the contractor to supply several large boards painted with a selection of whites.