In 2015, Aucklander Jessica Mentis took part in a project that challenged participants to practise an activity for 100 days while uploading their progress on Instagram. Jessica’s concept could barely have been more original: to create architectural, artisan jelly, shaped using 3D-printed moulds to add a fine-dining spin on that perennial childhood favourite pudding. And her brand name was no less innovative either, for now Jessica’s known as ‘The Jellyologist’.