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The activewear industry is expected to be worth around $811 billion by 2024 according to Allied Market Research, while the sneaker market alone will likely reach $178 billion by 2026, up from $117 billion in 2020. Verve examines athleisure’s spectacular rise.
Chic activewear has become a wardrobe staple for many of us during the Covid-19 pandemic and fabric technology has never made athleisure wear more appealing.