Reduce, reuse, upcycle! Would you wear a pair of upcycled sunnies? WWF-New Zealand has joined forces with Arise Collective to help clean up our oceans through fashion! Together, they’re introducing Aotearoa to these stylish, sustainable sunglasses upcycled from a dangerous commercial set net (gill net) from the Northern Great Barrier Reef.
Roughly just 20% of the world’s clothing is collected for reusing or recycling and more than 8 million tonnes of plastic, including harmful fishing nets, end up in our oceans every year. Find out how you can help impact these grim statistics in a positive way by bringing upcycled fashion into your wardrobe and brands like Arise Collective that are paving the way for change.
Why you need WWF-New Zealand x Arise Collective ReefCycle upcycled sunglasses:
- Help protect over 98,000 marine animals: It’s estimated that 98,000 and more sharks, dolphins, turtles, dugongs and sawfish are caught by commercial gill nets on Queensland’s east coast every year. Buying a pair of ReefCycle keeps commercial gill nets out of our oceans.
- Continue to remove harmful plastics from our oceans: The more sunglasses that are sold, the more proceeds will go towards funding WWF conservation work, like advocacy for a Net-Free North.
- Unique design: Each pair of ReefCycle sunnies features a super cute illustration of one of the marine animals you’re helping to protect on the inner glasses temple.
- Full choice of lens options: The upcycled glasses are available with both non-prescription and prescription lenses as well as polarised or non-polarised. Plus, choose from a range of colours including black, brown or green tinted lenses.
Take your first foray into this sustainable measure with the upcycled WWF-New Zealand x Arise Collective ReefCycle glasses now. Unique, innovative and environmentally-focused, you’re sure to stand out in a pair of these sunnies. Shop them here now or try them on before you buy them with SmartBuyGlasses’ Virtual Try-On tool now.
