Verve sits down with Flow State owners Ian and Chloe.
What led you to become involved in the world of mushroom supplements?
Over the years, our interest in fungi had been steadily growing, and while looking for ways to improve our own health, we came across the unique benefits mushrooms can offer. Their use in traditional medicine spans centuries, and today, modern science is beginning to validate many of these age-old practices. Experiencing these effects personally – from enhanced focus to stronger immunity and gut health – reinforced our belief in the power of mushrooms. Flow State became our platform to share these natural solutions, making the benefits of these extraordinary fungi accessible to a wider community.
What does transparency mean to Flow State?
Transparency means being as open as possible about our products and processes. We carefully source our organic mushroom extracts from trusted partners and rigorously test each batch in New Zealand for purity and potency. Our customers deserve to know exactly what they’re consuming, and we take pride in providing clear, accessible information about our products on our website. This dedication to transparency is a key part of our commitment to quality and integrity.
The Flow On Effect is an incredible initiative; can you tell our readers about this?
The Flow On Effect is our way of giving back. Every month, we donate $500 to a New Zealand charity or non-profit nominated by our customers. It’s a unique way of supporting the community, creating a ripple effect of positive change.
What excites you most about the future of Flow State?
We’re excited about the future of Flow State because there’s so much potential to expand our impact. The amazing feedback we receive from our customers fuels our passion and confirms that these products are truly making a difference in people’s lives. We’re eager to introduce new products that make the benefits of mushrooms even more accessible, and we’re thrilled to continue supporting our community’s health and well-being in meaningful ways.
Could you highlight one of your most popular products and explain why it resonates so well with your customers?
Our MyComplete blend is a favourite among customers looking for an all-in-one solution. It combines six of the world’s most renowned mushrooms, including lion’s mane, reishi, and turkey tail. This powerful combination supports cognitive function, immune health, and stress management, making it an easy choice for overall wellness.
