Laurian Godwin is the ardent and dynamic head of New Zealand company SilkLiving. Using their proprietary blends of natural fabrics, they specialise in silk and silk-based clothing, accessories, bedding and sleeping bag liners. Verve had the chance to sit down with Laurian, to find out more about her drive and the business.
What is an average day like for you?
Often a bit mad, to be honest! My husband and I are both in business, and we each have very small teams. So, we need to cover a variety of roles including parenting our eight-year-old. I begin each day with a to-do list. If I manage to knock off two items by the end of the day, I feel very lucky!
What inspired you to join this industry and how do you remain passionate?
The business was started in Dunedin in 1998; in early 2018 I took it over and moved it to Wellington. Although I don’t have a fashion background, I have always been entrepreneurial, and I saw wonderful potential in this business. I am completely captured by the story of silk; its history, the fact that it’s ecologically friendly and the unique qualities when worn against the skin. I love the concept of ‘Living in Silk’ and want everyone to be able to have silk in their home, and on their person!
How have you grown the brand from a successful New Zealand one to a thriving international one?
Our designs are not seasonal, nor are they restricted to a particular climate. They are wardrobe classics that blend well across all forms of cultural chic. We believe there is no room for fast fashion with top quality fabrics, therefore our designs must stand the test of time. I think it’s safe to say that a brand that operates ethically and offers a top-quality product is appreciated all over the world; our customer-base is testament to that.
What’s your most popular product?
Our Lounge Pants are incredibly popular with both men and women; they’re so versatile.
hen can silk be worn? Gosh – when can’t silk be worn?!
Many people have a perception of silk as a fragile fabric, and only used for fashion garments. In fact, silk is as warm as wool, and much more durable. Our styles are designed to be worn anywhere; from the couch to the office, or even to the top of Mount Everest! Our expertly crafted fabrics will take you to any of these places in comfort and style.
What do you see as the main differences between silk and other fibres?
Silk is perceived as a luxury fibre; however, our aim at SilkLiving is to make silk as well understood and accessible as merino. If people gain a better understanding of the amazing qualities of silk – for example its softness, its strength, its warmth – then I have no doubt that they would choose it over many other fabrics, both natural and man-made. A distinct advantage is the number of years you will get from a garment. I have three Silkbody Tops in my wardrobe that I wear as a base layer pretty much every day. After three years they still look almost new and I expect to be wearing them for several years to come. Add to that its natural ecological advantages, it’s really a no-brainer!
What benefits does silk against the skin present?
Not only does it feel glorious; the thermo-regulating properties of silk ensure comfort, as it helps you to either warm up or cool down as required. Silk doesn’t absorb moisture and natural oils like other materials do, which helps to keep your skin hydrated. Further, it’s hypoallergenic, with a natural repellent that keeps away bacteria and other common allergens. It’s also naturally soft and unlike other fabrics, does not require chemical treatment to obtain its luxurious smoothness.
xx
Don’t over-clean it! Silk is odour-resistant and will serve you for a lot longer if you wear it several times between washes
silkliving.com | Warehouse Retail Space, 17 Haining Street, Wellington | 04 3847676
