Eau Thermale Avène is known for the naturally soothing and softening properties of it’s iconic Avène Thermal Spring Water. In response to the pollutants we are surrounded by in our modern environments and lifestyles, Avène dermatological laboratories have released a new range of A-Oxitive Products which are all lavished with Avène Thermal Spring Water.
What is oxidative stress and where does it come from?
Oxidative stress is a direct consequence of consistent exposure to a number of aggressors including UV, pollution, screens, junk food, stress, and so on. For most of us, oxidative stress is constantly present in our environment so it’s very hard to avoid.
What are the effects on our skin?
The direct consequence is a series of chain reactions that can cause various types of damage, including alteration of the lipid membranes and DNA, with a risk of cellular damage. Aesthetically, this manifests itself as uneven skin texture, first wrinkles and fine lines, loss of tone, and accelerated ageing.
Avène has recently released a new range of A-Oxitive Products. What are the key ingredients in these products that will help to fight against this oxidative stress?
To help fight against this oxidative stress induced by our environment and our lifestyles, Avène has developed a chrono-active ProVitamin routine that cares for your skin day and night. The ProVitamins C and E combine together in these products to produce an antioxidant shield complex, by reinforcing and stimulating the skin’s natural defence mechanisms to promote cell-rejuvenation. These ProVitamins, in the form of stabilised precursors, guarantee a gradual release, a regenerating effect and antioxidant protection throughout the day. Perfect for all skin types, even the most sensitive.
What age group and skin types will benefit the most from these products?
While any age group will benefit from these products, they are most recommended for ages 30-plus, or anyone who is looking for an effective solution to the first signs of ageing. All of these products are perfect for all skin types, even the most sensitive.
How do these products work together to ensure a complete routine from morning to night?
The Antioxidant Defense Serum is designed to protect, smooth and hydrate giving you a fresh, radiant complexion that is vibrant with energy, making it a great product to add to your morning beauty routine. The Antioxidant Water-Cream is a great complement to this product, with it’s ‘Snapchat filter effect’, leaving your skin glowing with transparent coverage. Finally, the Night Peeling Cream will restore and boost cellular activity, soothing fine lines as you sleep. As an added bonus, this product also includes evening primrose oil for a guaranteed ‘fresh wake-up’ effect.
How does Avène Thermal Spring Water enhance these products?
Avène Thermal Spring Water is soothing by nature with anti-irritating properties, so it’s especially great for those with sensitive skin. With it’s hydration-boosting molecules, it will also help to lastingly replenish the skin.
