A recent ranking has revealed the most popular nail trends of 2024, with long nails and French manicure ranking top. The findings are based on global TikTok and Instagram data made for popular trends across the world. A beauty and wellness expert encourages nail art enthusiasts to express themselves through their manicures.
Following the national nail price increase in April, clients should aim to get the most out of their budget when it comes to their nail design. With millions worldwide showcasing their nail designs on social media, breaking down the styles that best fit you can be tricky.
To help you stay ahead of the trends, new research from beauty and wellness marketplace Fresha reveals the most on-trend nail designs for 2024.
The research analyzed video and view counts for common manicure trends on TikTok, the number of hashtags on Instagram and overall social media engagement to reveal which proved the most popular.
From classic French tips to bold chrome finishes, here are the top ten nail trends that have captured global attention so far this year.
Long Nails
Long nails have emerged as the most popular trend, gaining an impressive 11,287,446 combined views and posts across TikTok and Instagram.
From unique designs to vibrant colors, long nails offer endless possibilities for personal expression. This is also particularly interesting given that shorter nail shapes proved popular last year.
French Manicure
The timeless elegance of French manicured nails continues to capture hearts worldwide, with 9,406,341 combined views and posts showing off this iconic style.
This appeal speaks volumes about the iconic charm of French manicures, seamlessly blending sophistication with simplicity.
Short Nails
Embracing minimalism and functionality, short nails have reached 6,338,707 combined social media views and posts, proving that less is indeed more for some.
Short nails are without a doubt back in fashion, which is great news for those who prefer low maintenance manicures.
Almond Nails
Known for their flattering shape and versatility, almond nails have gained 4,182,041 combined views and posts on Instagram and TikTok, highlighting the charm of this feminine style.
Square Nails
With 3,118,309 combined Instagram and TikTok views and posts, square nails make a bold statement with their clean shapes and sharp look.
Their viral presence on social media platforms reflects their appeal among those seeking a chic and modern nail look.
Chrome Nails
Adding a touch of edge, chrome nails have a total of 2,750,114 social media views and posts, shimmering their way into the hearts of manicure enthusiasts worldwide.
The allure of chrome nails offers a high-shine finish that effortlessly elevates any manicure to red-carpet status.
Green Nails
Making a vibrant splash on social media, green nails have gained 1,736,528 combined views and posts, embracing nature’s hues just in time for spring.
BIAB Nails
Offering durability and flexibility, BIAB (Builder In A Bottle) nails have captured the attention of 1,578,756 combined viewers and posters on Instagram and TikTok, providing a long-lasting solution for flawless manicures.
Their strong presence on social media platforms shows their growing popularity among those seeking a healthy and long-lasting manicure option.
Pastel Nails
Embracing soft, muted tones, pastel nails have gained 955,785 combined views and posts, offering a delicate and feminine touch to any manicure.
Pastel nails reflect their timeless appeal and versatility in complementing a wide range of styles and aesthetics.
3D Nails
Pushing the boundaries of nail art, 3D nails have amassed 835,654 combined views and posts, showcasing intricate designs that add depth and dimension to any manicure.
Despite their niche appeal, 3D nails offer a unique and eye-catching look that continues to captivate audiences both on social media and in search queries.
