A chat with Paige Gemmell of Ray White Orakei.
How long have you been in real estate?
I have over 27 years’ experience in sales and marketing. The past three years have been dedicated to the real estate industry, leveraging my background in advertising, sales and media across major publishing brands. My focus has been on helping clients achieve their property goals through tailored marketing solutions that highlight each home’s unique style and characteristics.
How easy is it to secure listings?
Securing listings in Auckland’s dynamic real estate market can be both competitive and rewarding. Success lies not just in obtaining a listing but in establishing trust and rapport with prospective homeowners. Transparency, goal alignment, and understanding clients’ needs are paramount from the outset.
Is home staging still prevalent in this rampant market?
Home staging remains prevalent in this vibrant market, playing a crucial role in enhancing property appeal to potential buyers. At our branch, Ray White Orakei, we prioritise staging to ensure our listings stand out and attract the right buyers.
How do you build a client relationship to ensure their needs are met?
It begins with building trust and rapport from the initial meeting, ensuring transparency, and aligning goals. Throughout the process, I prioritise effective communication, active listening, and personalised solutions to ensure a seamless and satisfying experience for every client.
What do you enjoy most about real estate, and what is most challenging?
The most enjoyable aspect of real estate is helping clients achieve their property goals and making their dreams a reality. However, managing the complexities and emotions of each transaction, from negotiations to market fluctuations, presents its challenges.
What do you find most challenging when giving prospective clients property tours?
Giving prospective clients property tours requires tailoring each experience to their unique preferences and requirements, necessitating careful planning, active listening, and showcasing property features that resonate with their needs and aspirations.
What would your dream home look like?
Recently, my family and I completed a two-year renovation to create our dream forever home nestled in the charming neighbourhood of Meadowbank. It’s a two-storey, four-bedroom, two-bathroom sanctuary with a captivating cathedral-like front composed entirely of glass and features a landscaped oasis with resort-style amenities, a spacious kitchen island, and thoughtfully designed bedrooms to maximise storage space.
How has working in this industry shaped you?
Working in real estate has shaped me profoundly, demanding resilience, empathy, and adaptability. It has deepened my appreciation for what I do and allowed me to prioritise family time effectively, enriching both my professional and personal life. As a mother, balancing work and family is my top priority, and real estate has enabled me to achieve this balance effectively.
Paige Gemmell | Licensee Salesperson | Ray White Orakei
021 226 5201 paige.gemmell@raywhite.com
