SUTRAM is a new Sydney-based textile house with a focus on organic cotton bedwear and accents for the home.
Founded by Rukaiya Daud and Kate Fowler, their approach to design is grounded in the interplay between colours and the tensions that occur between them. Rukaiya and Kate believe bedwear should not remain static. Instead, it can be a medium for self-expression while also reflecting your constantly evolving states.
The name SUTRAM is a Sanskrit or Tamil word meaning overarching formula, plan, string, or thread. Sutras must be concise, meaningful and true. It’s a sentiment that holds much meaning for both Kate and Rukaiya, and one that echoes throughout both their ethos and the range of their collection. They created SUTRAM with the intent that pieces can be integrated into one’s life with ease – either piece by piece, or as a complete set. Their goal is to prompt people to incorporate colour and comfort into their lives in an approachable and inviting way.
SUTRAM cotton percale is crisp, smooth, and cool to the touch. The 300 thread count sheets are made from 100% organic, Global Organic Textile Standard (GOTS) and Fairtrade certified cotton. They are ethically made in India and use non-toxic dyes.
“Inventive use of colour has been, and continues to be, an endless source of inspiration for us, capturing our imaginations, lifting our mood, and being both an architectural element and medium for self-expression,” says Kate. “SUTRAM was born from our mutual love of colour, craft, and people, and through it, we set upon a truly exciting exploration of the senses that we hope translates into our offering.”
“Ethical and environmentally conscious production was non-negotiable for Kate and I,” adds Rukaiya. “We are proud to work alongside suppliers who go over and above in both the execution of their ethical and environmental efforts. From inception, we are firmly committed to minimising our impact on the environment, and in our own – very – small way, continue to focus on ensuring meaningful long-term impact through our conscious production choices.”
SUTRAM is available from late September at studio-sutram.com and stocked at Simon James stores.
