Tiffany Hubbard epitomises her business name, truly embodying the essence of someone you’d want in your Inner Circle.
A queen of organisation and efficiency, she seamlessly juggles her role as a super mother of four while expertly streamlining processes for small-to-medium businesses, enabling them to work more efficiently.
Drawing on her expertise as a qualified bookkeeper and social media manager, Tiffany crafts bespoke packages tailored to each business’s unique needs, ensuring they not only survive but thrive in today’s competitive landscape.
How would you describe Inner Circle Consulting?
I assist small-to-medium businesses with financial organisation, marketing organisation, business planning, social media management, administrative operations, and any other support they may need. My focus is on empowering business owners to work on their business rather than getting bogged down in the day-to-day operations. To do so, I offer ongoing support with DIY or Done For You options.
How do you balance motherhood with being a business owner?
To be honest, it’s thanks to a really great support structure. My husband is a very comforting presence in my life. He’s always keeping me laughing through the tough times, and I’ve also got family who are always on hand to help out. Doing my best to practise what I preach also helps – which means being organised and structured in my everyday routine. I only work between 9am and 2pm so that I can be fully present for my children when they finish school.
How do you find being a woman in business?
Being a woman in business can present intriguing challenges, with imposter syndrome being a constant adversary for me. It’s a constant dance of proving yourself while staying true to who you are. On the other hand, it can be incredible, you have this built in support structure of other women in business cheering you on.
Do you have a mentor?
All the women in my Mahurangi Women in Business Network are my mentors to be honest, they are all hard working and incredibly inspiring. I’m also part of the New Zealand Qualified Bookkeepers Association, who run really great webinars and courses with some very knowledgeable and experienced people.
What is the most common mistake you see businesses make?
I think it’s letting things snowball out of control by neglecting critical tasks like bookkeeping and social media. They may not seem a priority, but when ignored, they can build up, becoming an overwhelming problem. That’s when people tend to reach out to me for help.
What is your point of difference from other business consultants?
My specialisation in small businesses sets me apart from corporate-focused consultants. I thrive on nurturing budding businesses and assisting them from inception to growth.
What are your proudest achievements to date?
My proudest achievements are definitely growing Inner Circle Consulting from the ground up, launching my podcast, and creating a balanced life where I can be there for my four amazing children.
What does success look like to you?
On the one hand, success is having a thriving client base, happy children, and personal fulfilment. On the other hand, success is also when a client becomes self-sufficient and doesn’t need me anymore. I know that sounds ironic as it means I have worked myself out of a job, but getting a business to that point is a real pat on the back for me.
What advice would you give to your younger self?
Don’t doubt your abilities or let imposter syndrome hold you back. Trust in your skills and the value you bring to the table. Also, don’t be afraid to ask for help and lean on your support network.
Any books or podcasts you are currently loving?
Drunk on Confidence by Heidi Anderson is an empowering read, and Building a Second Brain, by Tiago Forte, is totally motivating and inspiring.
Where do you see yourself in 10 years?
I envision myself still passionately serving clients but with a team in place to expand our reach and impact within the business community
How do you switch off outside of work?
Wrangling four kids, a husband and a dog helps switch my brain off work pretty quickly! We’re also renovating our house at the moment, so that takes up plenty of time. My favourite leisurely pastimes, however, are long lunches with my sister and friends, reading books, and watching reruns of Doctor Who.
If you’re looking to get your business organised, or you’re just starting out, you can get in touch with Tiffany at innercircleconsulting.co.nz
