Bader is a company with purpose. That purpose is to “impact and enhance humanity’s natural state of being” through innovative products and lifestyle enhancement tools that go beyond supplements, quick fixes, and health hacks. They want to build a community. Co-founder Mike Wilson tells us how.
What inspired the creation of Bader?
Bader was born from my shared journey with my chosen brother, Ryan Bennett. We sought spiritual growth, health enhancement, and self-discovery. Recognising the need for a company that could help others enhance their natural state of being, we decided to offer innovative products, lifestyle tools, and breathwork practices. We wanted to create the most premium products that would equal or even better than anything else on the market and have it created right here in New Zealand. We want to make optimal health and wellbeing accessible to everyone. We also launched a podcast, Journey with Michael and Ryan, to share insights and stories, fostering a community of like-minded individuals. Additionally, Bader offers a 28-Day State Change Program, which is free and provides tools and practices to transform lives and nurture the mind, body, and spirit.
What sets Bader apart from others?
Bader stands out by embracing a realistic approach to wellness, offering high-quality products that cater to all Four States of Being: Mental, Physical, Emotional, and Spiritual. Our products, like the Total State Enhancement Bundle, support individuals in reaching peak states across these areas. Additionally, Bader offers breathwork practices such as Rebirthing Breathwork, which help release negative emotions, gain clarity, and achieve personal transformation. Our podcast also provides valuable insights into wellness, helping build a supportive community. This comprehensive approach, along with Bader’s commitment to transparency, sustainability, and authenticity, has built trust within its community, making it a trusted choice for holistic health enthusiasts.
Tell us a bit about your wellness routines.
Wellness is integrated into every aspect of our daily lives. Our team practises holistic self-care, starting each day with mindfulness exercises like breathwork and cold therapy. We also enjoy a balanced, nutritious diet, which complements our products such as Sleep and Focus. These supplements help improve our sleep quality, mental clarity, and energy levels. Additionally, our Rebirthing Breathwork practice helps reduce stress and brings coherence to our states of being. It’s also about having amazing people around you, who you can speak openly to and offer and gather support from, and, most importantly someone who can hold a mirror to you.
What kind of feedback have you received?
Customers have praised Bader for its products’ effectiveness and their role in improving wellbeing. Testimonials highlight how Sleep and Focus have helped users achieve deeper sleep and mental clarity. We have customers send us their info after tracking their sleep with sleep watches and have gone from 20 minutes of REM sleep to up to an hour and a half in just a few days. The Total State Enhancement Bundle has been particularly popular, supporting balanced lifestyles across the Four States of Being. Bader’s commitment to transparency and authenticity has further built trust. Additionally, the Bader Wellness Retreats have offered transformative experiences, including breathwork practices, helping participants release negative emotions, achieve spiritual growth, and gain holistic wellbeing. Our podcast has been well-received, as has the 28-Day State Change Program.
Could you highlight one of your most popular products and explain why it resonates so well with your customers?
The Total State Enhancement Bundle resonates deeply with customers due to its comprehensive approach to wellness. It includes Sleep and Focus which have been praised for improving sleep quality, mental clarity, and energy levels. This bundle also supports all aspects of the Four States of Being, helping individuals achieve balanced, holistic lifestyles. Breathwork practices like the Bader Breath and conscious-connected breathing contribute to customers’ overall wellness and personal growth. It’s amazing value and on subscription is even better!
How does Bader stay innovative?
Innovation is at the heart of Bader’s philosophy, guiding the continuous development of new products and practices. Our team keeps up with industry trends, ensuring offerings meet evolving consumer needs. Customer feedback is also integral to refining our products and services. Additionally, we incorporate new holistic practices such as breathwork techniques, helping customers achieve balanced wellbeing. Our podcast provides additional insights into holistic health, supporting the community’s growth, and the 28-Day State Change Program offers free guidance for balanced living, fostering transformation across all states of being. This commitment to adaptation and evolution allows Bader to deliver cutting-edge solutions, enhancing customers’ wellbeing. The company’s transparency and authenticity further foster trust, solidifying its place in the wellness industry.
What does optimal health and wellbeing mean to you both?
To us, optimal health and wellbeing mean finding balance in all areas of life. This involves nurturing the mind, body, and spirit through healthy habits, holistic practices, and breathwork exercises. We believe in the power of natural products, mindfulness exercises, and balanced lifestyles to support this balance. Our podcast offers daily insights into holistic wellbeing, fostering a community of like-minded individuals, and the 28-Day State Change Program helps individuals achieve balance across all states of being. By prioritising holistic wellbeing in our personal lives and through Bader’s offerings, we aim to inspire others to cultivate lives that foster vitality, happiness, and growth.
instagram: @baderbrand @journeypodcast_
