Calling all women! Take Control Now—self-check monthly as part of breast cancer awareness.
Professional hairstyling tool leaders, ghd, launch their 17th annual limited-edition pink collection and campaign ‘Take Control Now’, supporting breast cancer charities. The collection features the ‘Take Control Now’ message as a reminder to check your breasts monthly, for yourself and your loved ones.
In Aotearoa, 3,300 females are diagnosed with breast cancer annually—11 percent are under 45 years old. One in six women under 45 admit to never checking their breasts.
To raise awareness, ghd partnered with eight incredible muses to promote the importance of self-examination. They invited four young women who’ve never self-checked to read intimate stories of people affected by breast cancer to urge them to self-check regularly.
During August, ghd encourages women to get checked. Having already raised over $20 million globally for breast cancer charities, ghd are proud to back the cause.
Discover the incredible stories at ghdhair.com/nz or ghd YouTube for more information. $20 from every pink limited-edition purchase goes to Breast Cancer Foundation NZ.
