It’s been quite a ride for NZ skincare brand, The Organic Skin Co., over the last 18 months.
After launching into the US in September 2022, the brand has enjoyed sustained success, establishing itself as a significant player in a highly competitive retail market.
With projections that the range will be available in more than 2,000 stores by the end of the year, entry into major retail chains like Costco and Sprouts has helped to increase the company’s profile enormously.
After a successful trial in late 2023, the brand’s iconic face oil, ‘The Good Oil’, will be offered in more than 200 Costco stores across the US from July onwards, whilst their face serum, ‘Vitamin Sea’ (filled with premium NZ ingredients like red seaweed and native black fern) will also be featured in-store at the same time.
In Sprouts, ‘The Good Oil’ has also enjoyed phenomenal success and has quickly risen to be the chain’s 3rd top seller out of 1,223 body care products on-shelf. Sprouts also launched The Organic Skin Co. as their feature beauty brand with a large merchandising display in Q1 2024.
US beauty customers love that we’re based in New Zealand
For founder Megan Douglas, this success has been built on 12 years hard work. “US beauty customers love that we’re based in New Zealand,” she says, “but equally, they appreciate the substance and authenticity behind the brand, including our backstory, our vegan and organic certifications, our sustainable packaging initiatives, and the fact that we offer a premium product at an affordable price. We’re a breath of fresh air for a segment of the market that has been stagnant for a while now, and we’re absolutely loving the feedback we’re getting from retailers and customers alike, as they discover the brand and try it for themselves.”
