Dismayed at the quality of garments that would come apart after a few turns in the wash, Alicia Tsi left her full-time job to do what she loves best—design great garments.
What has been the biggest challenge you have faced?
Balancing all of the aspects of our conscious little business; our impact on the planet; how we can give back to nature; and support our amazing community while still growing the business and ensuring that we are profitable.
Tell us about the brand name.
The name Esse is derived from medieval Latin, which means ‘existence’ or ‘to be’. It is a word that invites us to look inwards, to be aware and discerning. This relates to everything we do at Esse — creating considered pieces and being cognizant of everyone the brand touches.
The name Esse is derived from medieval Latin, which means ‘existence’ or ‘to be’. It is a word that invites us to look inwards, to be aware and discerning.
What inspires your design aesthetic?
I’m a big lover of nature and I try to spend lots of time outdoors. New Zealand’s great outdoors have influenced my aesthetic in many ways—from the soothing colour palette inspired by the earthy hues of nature to the functional details of each garment.
What kind of environment have you aimed to create with your first permanent retail space?
We wanted to create a little sanctuary and bring nature in, all while treading lightly on the environment. We worked hard to salvage, upcycle and forage pieces for our store—like our centrepiece—a beautiful marble table top, which was an offcut from a local kitchen benchtop supplier.
What kind of environment have you aimed to create with your first permanent retail space?
We’ve managed to merge more tailored silhouettes with our choice of jersey cotton (that feels extremely plush) so the pieces look very polished while still being extremely versatile and easy to care for.
Esse is available online at essethelabel.co.nz and at Bloc—
20 Normanby Rd, Mt Eden.
