New Zealand start-up Ora is a remarkable story of innovation in the wellness industry, particularly in the realm of recovery and performance enhancement.
Ora’s founder, Josh, had a clear vision to create an ice bath that was visually appealing, functional, and scientifically grounded. Their flagship luxury ice bath launched in January 2024, sold out within just three weeks, highlighting the underestimated market demand and validating the product’s appeal. Ora has successfully expanded its reach throughout New Zealand and launched operations in the USA, servicing markets like California and New York. Demonstrating their commitment to innovation and quality, Ora has hired Emma Heatley, Dyson’s former Head of Product Design, to spearhead further new product development. The future looks exciting for Ora on their journey to revolutionise the world of wellness solutions.
To learn more about Ora, head to oraicebaths.com and reach out at info@oraicebaths.com.
