Emma Lewisham introduces their Sunceutical SPF 50 range after eight years in the making, achieving the pinnacle of what SPF formulations can deliver — mineral, luxury and performance.
Their latest range marries invisible mineral SPF 50 protection whilst maintaining a luxurious skin feel and ad-vanced skincare-enhancing benefits. This range has been created with a deep understanding of the damaging effects of UV radiation on the skin, and not only provides superior sun protection but also nourishes and enhances the skin’s natural defences.
Formulated with a complementary system of ingredients and the advanced skincare technology that Emma Lewisham is renowned for, the Sunceutical range features multifunc-tional products that go beyond traditional sun protection.
Founder & CEO, Emma Lewisham says: “The new Sunceutical range encapsulates our relentless pursuit of continuous improvement and bringing only the very best and most unique offering to the market.
Sunceutical has been a phenomenal eight years in the making, and is quite possibly one of the hardest chemistry equations we’ve ever had to crack at Emma Lewisham. For-mulating with natural and mineral ingredients is a complex challenge, it is a delicate balance to unite an unparalleled and luxurious sensory experience, alongside proven efficacy in sun protection against robust global standards.
We’re incredibly proud of what we have achieved here, with our tenacity, problem-solving, and our constant search for innovation resulting in this special product. I truly believe this product takes this incredibly necessary foundational step in a skincare routine to another level, by offering our custom-ers skincare benefits outside of sun protection, whilst also offering a beautiful skin feel, without the whiteness usually found in mineral SPF’s.”
Why did Emma Lewisham develop this range?
The Emma Lewisham Sunceutical range sets a new benchmark in sun protection and skincare. Building on the brand’s original Skin Shield SPF 30, the Sunceutical range marks a major evolution in sun care for Emma Lewisham. With sun protection at the heart of the brand since its inception, these products embody eight years of dedicated research and development and stand as some of the brand’s most challenging and innovative formulations to date.
It is now commonly recognised that UV exposure can accelerate the formation of wrinkles, pigmentation and diminish overall skin health. The use of sunscreen brings a lot of benefits itself — with daily application being one of the simplest yet most effective methods to preserve the appear-ance and health of skin, regardless of age. As a result, more people are including sunscreen as a crucial part of their daily skin-care routine, not just reserving it for vacations and warm weather.
Recognising this wider spectrum of challenges, the Emma Lewisham Sunceutical range was developed with a unique set of goals, driven by a desire to create a sunscreen that goes beyond conventional products. The brand set out to innovate a blend of sun care and skin care, creating a power-ful line of products that not only protects against UV rays but simultaneously improves the condition of the skin, while also feeling luxurious and desirable to use. Emma Lewisham aims to shift the perception of sunscreen from a begrudging task to an embraced step in one’s daily skincare routine by merging efficacy and luxury, believing that every interaction with the skin offers an opportunity to improve it.
How Sunceutical provides protection
An essential feature in the Sunceutical range is providing broad spectrum protection, shielding the skin from both UVA and UVB rays. Protecting against both types of UV radiation is critical due to their different, but equally damaging effects. UVA rays penetrate deep into the skin, causing premature aging, while UVB rays primarily affect the outer layer of the skin, leading to sunburn.
Emma Lewisham recognises that many sun protection products on the market fail to meet consumer expectations, particularly when it comes to meeting adequate Sun Protec-tion Factor (SPF) levels. Their Sunceutical range meets the most stringent global certifications of the Therapeutic Goods Administration (TGA) and the Food and Drug Adminis-tration (FDA). These certifications are a crucial stamp of approval from Australian and American regulatory bodies for therapeutic goods, signifying that these products have undergone rigorous testing to ensure they meet the necessary standards for quality, safety, and efficacy in sun protection.
Each product in the Sunceutical range works as an im-mediate defence against the elements. Zinc Oxide, the key component of their skin defence strategy, plays a critical role due to its capability to reflect both UVA and UVB rays. When applied to the skin, Zinc Oxide forms a protective barrier that sits on the skin’s surface. When UV rays hit the Zinc Oxide particles, they are bounced off in different directions, pre-venting them from penetrating the skin and causing damage.
Clinical testing highlights
Highest broad-spectrum Sun Protection Factor standards
Invisible Zinc Oxide SPF 50 defence against UVA/UVB rays. Verification of Compliance according to the AS/NZS SPF standard 2604 which is based on the International Standards ISO 24443 & ISO 24444 .
Advanced skincare benefits in a skincare-suncare hybrid
Dermatological Testing
Sunceutical SPF 50 Mineral Face Creme and Sunceutical SPF 50 Mineral Body Creme are dermatologically tested via pri-mary irritation patch testing and proven to be gentle on skin.*
Food and Drug Administration (FDA) certification
Therapeutic Goods Administration (TGA) certification Verification of Compliance for Sunceutical SPF 50 Mineral Face Creme (AUST L number 461969) and Sunceutical SPF 50 Mineral Body Creme (AUST L number 458929).
Pollution Protection Testing
Sunceutical SPF 50 Mineral Body Crème was scientifically shown in vitro to have protective effects against air pollutants after 15 minutes of exposure.**
Range overview
The new Sunceutical range delivers SPF 50 protection powered by 20% Zinc Oxide, a mineral filter celebrated for its ability to shield against both UVA and UVB rays, while remaining gentle on the skin. The products are dermatologically tested to be safe for sensitive skin, and formulated to be lightweight, non-greasy, and free from the whitening effect often associated with mineral sunscreens. Beyond sun defence, the formulas in Sunceu-tical offer advanced skincare benefits including intense hydration, pollution protection, and radiance-boosting benefits for a supple, luminous complexion. Both products are circular-designed with refillable pods, as is all of the Emma Lewisham range.
Sunceutical SPF 50 Mineral Face Crème
This advanced crème harnesses the brightening power of Niacinamide to even skin tone by reducing melanin trans-fer to surface skin cells. Innovative messenger peptide, Palmitoyl Tripeptide-1, powerfully enhances the synthe-sis of collagen and glycosaminoglycan production for skin longevity and to powerfully repair and prevent the signs of ageing — helping to reinforce the epidermis for long term wrinkle resistance. This biopeptide also mimics retinoic acid-like activity without irritation. To protect the skin’s hydration throughout the day’s challenging conditions, the Sunceutical SPF 50 Mineral Face Crème includes an advanced hydrating powerhouse, Saccharide Isomerate, providing advanced 72-hour hydration and stimulating the skin’s own natural synthesis of hyaluronic acid. Perfect for everyday use, it applies seamlessly under makeup and with entirely no whitening effect.
Sunceutical SPF 50 Mineral Body Crème
This deeply hydrating crème is enriched with antioxi-dant-rich botanicals, including Pongamia pinnata seed extract, which protects and soothes the skin against exter-nal stressors to actively calm the skin and reduce redness. This potent natural antioxidant shields the skin by pro-viding strong pollution protection against environmental aggressors that challenge skin health daily. Scientifically proven in vitro to have protective effects against air pol-lutants after 15 minutes of exposure**, it offers protection as soon as you step out the door. The deeply hydrating Saccharide Isomerate also nourishes the skin and main-tains its natural moisture balance for up to 72 hours, leaving the skin soft, healthy, and supple.
How to use
Apply as the last step in your morning skincare routine. Shake well before use and apply liberally to the skin 20 minutes before sun exposure. Reapply every 2 hours or more frequently after perspiring, swimming or towelling dry. Store below 30°C.
