Ever noticed how a city looks completely different depending on the time of day or the weather? Dulux is bringing that idea to life in Auckland with two digital billboards that change colour based on their surroundings.
Popping up in Greenlane and Kingsland, Dulux Colours of New Zealand LIVE is a dynamic campaign that uses real-time imagery to reflect the ever-changing hues of the city – whether it’s the golden glow of the morning rush, the deep blue of a crisp Auckland evening, or the soft greys rolling in before a downpour. The Dulux swatches on the billboards update every two minutes, showing just how much the city’s colours evolve throughout the day.
“Nature creates some of the best colour schemes, and this campaign brings that to life in a really engaging way,” says Shontelle Crosswell, Dulux NZ Head of Marketing.
“Whether it’s a bluebird day or those famous Auckland showers passing through, the billboards will reflect the colours of their surroundings – so no two moments will look the same.”
Alongside the campaign, Dulux has launched the ‘Find Your Dream Colour Scheme’ guide – a go-to resource for homeowners looking for the perfect exterior paint colours, inspired by the places and landscapes we love.
The billboards will be live for six weeks, catching the eyes of commuters and weekend wanderers alike.
Next time you’re cruising through Greenlane or Kingsland, take a look – you might just find inspiration for your next home project.
