Iconic brand Michael Hill announces launch of Fenix Laboratory Created Diamonds in New Zealand.
Off the back of their 40-year celebration, Michael Hill has introduced their latest endeavour, Fenix Laboratory Created Diamonds, to their Albany and St Lukes stores and online.
With the next step in the evolution of diamond jewellery upon us, Michael Hill’s laboratory created diamonds are certified, quality alternatives to mined diamonds. These diamonds give greater choice to customers and maximise their ability to make decisions on the Four C’s – Carat, Clarity, Cut and Colour.
Developed using a method of recreating the Earth’s forces in a specialised growing facility in order to provide laboratory created diamonds that are physically, optically and chemically essentially the same as natural mined diamonds.
With over 300 stores across New Zealand, Australia and Canada, the Michael Hill vision remains the same: creating quality jewellery that customers can treasure for a lifetime. CEO Daniel Bracken says that the company’s commitment to craftsmanship will extend to the Fenix Laboratory Created Diamonds.
“Our jewellery has always been made with a focus on quality, design and authenticity,” he says, “Whether it’s mined or laboratory created, Michael Hill offers New Zealanders crafted, fine jewellery that they’ll treasure.”
