Constance writes about where she finds inspiration, her design ethos, and this year’s exciting plans for the beautiful luxury multi-brand store and wine bar based in Parnell, which she opened with her husband and co-founder, Eddie, in late 2021.
Eddie and I founded Faradays after having felt for many years that there was both a yearning and a deservingness for a globally relevant shopping and hospitality experience in the luxury sector for our local community.
Prior to the lockdowns, we were travelling at least four times a year on work trips for our two other businesses (Dadelszen and Love and Object), and we fell completely in love with the charm, romance and unparalleled product offering at places like 10 Corso Como in Milan, LuisaViaRoma in Florence, and Le Bon Marche in Paris.
Between our work meetings and appointments we would shop and dine at these beautiful locations regularly, and after long enough wishing for a similar offering in New Zealand, we decided to do something about it ourselves.
Finding Inspiration
Recently I’ve been finding myself especially moved by founders or business operators of brands that I deeply respect, specifically the ways that they have managed to navigate their various industries with grace.
I particularly love revisiting the history and growth of the brands we proudly stock. Loewe is a great example – at almost two centuries old, the house’s multi-generational dedication to fine craftsmanship holds such richness, and that heritage has been communicated beautifully by creative director, Jonathan Anderson, with his own modern interpretation of the brand’s design codes.
Our younger brand partners also provide a fresh perspective, like Alexandre Vauthier, Bordelle and La Bouche Rouge – witnessing the ways these brands and their founders are individually challenging their respective industries within couture, lingerie and beauty, is incredibly motivating and energising.
Design Ethos
Whether it be for the wardrobe, the home, or what I choose to stock at Faradays, the inclusion of every piece has to feel authentic. I would never bring something to my closet or to market that I didn’t believe in and adore.
Points of view in style can be so subjective and that’s what is so fabulous about fashion, decor, art, and anything creative.
But regardless of one’s personal proclivities, I think good taste overall is that balance of incorporating the new, with things that really mean something to you and hold a lot of value.
I founded Faradays with my husband, Eddie, after having felt for many years that there was both a yearning and a deservingness for a globally relevant shopping and hospitality experience in the luxury sector for our local community.
Philosophy on Life
Something I have always lived by is the age-old ‘treat others how you wish to be treated.’ I am a big believer in karma and also, am conscious of being a positive person to be around, rather than an energy drainer. You become the sum of those you spend the most time with; over the years I have realised how important it is to be intentional about who I surround myself with, and that’s people with whom I have authentic, mutually respectful and inspiring relationships, both in my personal and professional worlds.
Next on My Wishlist
It sounds incredibly boring, but I am currently on the search for the perfect carry-all bag. Something chic, cool but also timeless – and most importantly, something that fits all of my life into it.
Alaïa does a beautiful version that I have my eye on, and there’s one coming from Celine (which we will be stocking from Winter this year) that I am already creating hypothetical outfits with in my mind.
I also love to switch up my scents each season and as we move into winter this year, I’ll be adding some headier, more luxurious options both for the home and body. The woody Leopardo Candle from Stories of Italy is on my list, as is the Beetroot Room Spray from Loewe, which just adds a lovely warmth and depth to the room. For personal fragrance, I’m reaching for Xerjoff’s Golden Dallah which has delicious notes of coffee and dark chocolate.
Next on the Faradays Horizon
Both myself, Eddie and our wonderful team are beyond excited about the impending arrival of Celine to Faradays in just a few short months’ time. To have the opportunity to be bringing this legacy brand to New Zealand as the exclusive full collection stockist is a dream come true; the collection will comprise everything from ready-to-wear to handbags, footwear, jewels and accessories.
No. 8 Faraday Street, Parnell
Open 7 days | faradays.store
