Most folks’ first cars are usually more of a reflection of finances – or lack of – though with time what car we choose might just mirror our character.
Many – men especially – service their cars more often than they get checkups at their GP, and with it being the second-most expensive thing most of us will ever likely buy, it’s little wonder. And while some might baulk at the notion of such vanity, our choice of vehicle tells the world something about our values, interests, or lifestyles. Verve examines what it all means…
Sports Cars
This choice is said to reflect a penchant for excitement and recognition, as these are vehicles that draw attention (occasionally by the police and thieves – sports cars, especially red ones, are more likely to be pulled over or stolen). Owners epitomise energy, impulsiveness, and a fast-paced lifestyle. Enthusiasts of sports cars prioritise performance, speed, and style, embodying a thrill-seeking persona. “Ferraris inspire genuine awe,” writes former Top Gear Australia editor, Stepehen Corby, for Money Magazine, “and there are few things more fun than telling an excited punter that they can sit in it if they like…”
Mid-size Sedans
A study by UC Davis found drivers of sedans to have “no distinct travel attitude”, which some might label ‘dull’, but is more representative of a pragmatic, no-nonsense approach to life. Sedans are likely bought for safety rather than stylistic reasons – most commonly by high-earning females and single dads – prioritising family needs like outings with kids, along with everyday practicalities such as shopping and school runs. For a long time, sedans were the most popular body style in the world, and for good reason.
SUVs
The most maligned of cars, yet SUVs now account for nearly half of global car sales. The problem is that they’re rarely used for their intended purpose (“Do people need two-and-a-half-tonne vehicles to take their children to school,” asks the European Transport Safety Council), taking up more space on city streets while using more fuel and kicking out a disproportionate amount of fumes. Paradoxically, SUV drivers often travel the shortest distances compared to others. These drivers are said to value safety, space, and versatility. Some do also have an active lifestyle and ensure there’s plenty of mud in those treads!
Pickup Trucks
Often lumped in with SUV drivers, but pickup truck drivers are more likely to need their vehicle for work purposes. Research has shown these drivers to put in the hours and be folk that like to get things done. They’re more likely to live out in the sticks. Tailgating is the second most common cause of accidents in New Zealand and, rightly or wrongly, utes are often viewed as the worst offender of this.
Luxury Cars
These owners tend to be older, highly educated, and, of course, affluent. Luxury car drivers embody refinement, elegance, and status, their ride a way of showcasing their achievements as successful professionals or entrepreneurs. They value comfort and sophistication, appreciating premium features and craftsmanship. Psychologically, they’re independent, profit-oriented achievers. Luxury car ownership represents a lifestyle choice, reflecting not just a mode of transportation but a statement of success and indulgence, regardless of practicality or fuel economy – which is a good job as they’re more likely to drive longer distances, too.
Compact Cars
Expect to find a sensible, budget-conscious personality, behind the wheel of a compact car. Sustainability and eco-friendliness are key values, too, and according to that UC Davis study, compact car drivers tend to be dwell in higher density neighbourhoods where fuel efficiency and space are paramount. Unlike luxury car drivers, they’re not typically described as workaholics or status seekers; their focus lies in reducing their carbon footprint and securing convenient parking!
Minivans
Minivan owners are the least likely to exhibit road rage! As well as their calm driving, these community-minded, practical souls are more likely to embark on long distance travel, live in the suburbs, and of course, be nominated for carpool duties! “These cars show that you define yourself by your relationship to children and the more kids are in your car, the better you feel about yourself,” Susan M Henney, professor of psychology at the University of Houston-Downtown, tells Reader’s Digest. “It tells the world, ‘I’m valued and important’.”
Classic Cars
Enthusiasts who collect classic cars often have a deep appreciation for automotive history, craftsmanship, and nostalgia. They may be sentimental types who also enjoy the restoration process. Though collectors are typically middle-aged and over, ownership is becoming more popular among Millennials and Gen-Z – and they’re also the generations most likely to rent them. More women too are becoming classic car owners.
Electric and Hybrid Cars
Among the fastest growing groups on the list, the most obvious thing to say about these drivers is that they’re environmentally conscious – electric cars emit 80% less CO2 than their petrol counterparts, while hybrids halve the pollution. As well as a commitment to reducing their carbon footprint and minimising their impact on the planet, these owners might also harbour appreciation of all the tech and innovation that powers their rides.
Campervans and RVs
While campervans are more likely to be driven by younger generations, and RVs by their parents or even grandparents, they all share a sense of adventure and a love for the open road. They value flexibility and spontaneity, preferring to travel on their own schedule and discover new places off the beaten path. Many might have a DIY spirit, enjoying customising and renovating their vans, while also being social types who enjoy connecting with fellow travellers and sharing stories, beers, and marshmallows around the campfire.
IN COLOUR
It’s not just about the badge, the colour of our car paints a picture of our personality too…
Black: associated with luxury and elegance, sophisticated black signifies the finer things in life, reminiscent of presidential motorcades and diplomatic vehicles. Plus, it’s easier to keep clean!
Grey and silver: sensible choices that convey practicality. Expect owners of grey cars to be lower maintenance and view their vehicle as predominantly functional, while silver hints at a little rebellious bling.
Gold: not a common choice, but one that is said to represent the traditional and conservative. Though these drivers like a little glamour, they don’t particularly enjoy trying new things.
White: this choice is said to be the go-to for highly organised folk who strive for high status. It’s a fresh and modern colour option – just like the owner!
Yellow: little surprise that those who opt for yellow are likely blessed with an optimistic, sunny nature, full of energy and humour, and very laid back.
Red: cliched it may be, but fans of red cars are often sensual souls who like to be the centre of attention. They’re also dynamic, driven, and confident.
Blue: calm, confident and loyal, blue car drivers are usually ones you can trust. A practical and positive colour choice, the darker the blue, the more ‘professional’ the impression it gives.
Green: “Geniuses pick green,” so goes the famous De Niro line in Meet the Parents. So do down-to-earth, understated types who appreciate nature and the environment.
Pink: there’s no way you can pick pink – the least common car colour out there – without meaning to tell the world that you’re bright, bold and bubbly… and don’t mind getting stared at!
