Becca Project founder Carlie Hogan talks to Verve.
What inspired you to start Becca Project, and how has the vision for your brand evolved?
Honestly, Becca Project was born out of a pretty intense personal journey. After being diagnosed with chronic fatigue and an autoimmune disease, I found myself at a crossroads. It forced me to slow down and rethink my self-care. I started making candles with essential oils to bring a little light and healing into my life. Over time, though, I realised I wanted to share this journey with others and help them find their own path to wellness. It’s evolved into something so much bigger – a holistic brand focused on sustainable self-care and mindfulness. I believe that everyone deserves to feel vibrant and connected, and that’s at the heart of everything we do.
Can you walk us through the process of creating a new product, from concept to launch?
It usually starts with a spark of inspiration, maybe from a conversation or some customer feedback. I dive deep into research, seeking out the best organic ingredients, always considering how each element can enhance someone’s day. I’m meticulous about the formulation process to ensure it really works as intended. Once we’ve got something solid, I focus on how to present it, making sure the packaging not only looks good but also tells our story. Lately, I’ve created playlists to accompany our scents – music has been my constant companion, and integrating it feels so right. It’s all about crafting something that feels personal and enriching for our community.
Tell us about the Slow Beauty Movement?
The slow beauty movement is like a warm hug for anyone feeling overwhelmed in today’s fast-paced world. It’s about taking a step back and embracing a more intentional approach to our beauty and wellness routines. Instead of rushing through our self-care, we savour it – enjoying every little detail and truly connecting with the products we use. It’s not just about looking good; it’s about feeling good and nurturing ourselves in the process. This philosophy has been a guiding light for Becca Project.
What sets Becca Project apart?
What I think really makes Becca Project special is our heart and soul, which shines through in everything we do. We’re all about the slow beauty philosophy and embracing a natural approach to wellness. I pour a lot of love into sourcing organic ingredients and crafting products that not only feel good but also support the environment. Recently, as I mentioned, we’ve started creating playlists that resonate with each scent, because I honestly believe that scent and music have a magical way of healing. This isn’t just a business to me; it’s about building a community where we can all share our experiences and grow together. At the end of the day, I want every person who interacts with Becca Project to feel like they’re chatting with a friend who genuinely cares.
