Recently, nutribullet was named the #1 personal blender brand in the world, and celebrated 10 years of success in Australia and New Zealand with an unforgettable rooftop event at Melbourne’s QT Hotel. Industry leaders, media, and special guests gathered to honour a decade of innovation, health, and wellness with the brand that has transformed daily nutrition for millions.
Stepping into the event space, guests were transported into a lush, vibrant oasis that paid homage to nutribullet’s roots in fresh, wholesome ingredients. The space was brought to life with an abundance of hanging fruits and cascading foliage – an immersive installation crafted by Melbourne creative duo, multidisciplinary designer Tyler Hawkins and floral designer Ross Jenkins.
The evening was attended by key figures from Australia and New Zealand’s health, wellness, and lifestyle communities, including Lindy Klim, Abbey Gelmi, Amy Pejkovic, Elle Chrisp, Nathan McCallum, and Amy Lee.
As the sun set over the city, attendees raised their glasses to celebrate the brand’s incredible journey. A heartfelt speech from representatives of CDB Group and Capital Brands captured the essence of the night, reflecting on nutribullet’s impact in shaping everyday wellness, making nutrition more accessible, and solidifying its place as a household essential.
In a thrilling moment, a surprise announcement was unveiled – the launch of the nutribullet x McLaren Formula 1 Team collaboration. This global partnership will see Australia and New Zealand as the first markets to introduce the limited-edition collection, available in stores now. The collaboration brings together nutribullet’s blending expertise with McLaren’s signature precision and performance, delivering a sleek, high-performance range for those who demand the best in both speed and nutrition.
Following the speeches, announcement and electrifying fireworks, the energy shifted as guests were treated to a power-packed performance by MC x SAMMY. The dynamic duo lit up the night with an unforgettable set that had the crowd dancing and celebrating late into the evening – a fitting tribute to a brand that has always blended performance and fun.
The event was a vibrant reflection of nutribullet’s 10-year journey and a taste of the exciting future ahead. With innovation at its core and new partnerships driving the brand forward, nutribullet remains dedicated to empowering everyday wellness, one blend at a time.
