Jae Frew, a prominent portrait photographer in Auckland, has over 30 years’ experience in the advertising, magazine, and film industries.
He has photographed prime ministers, actors*, and sports figures, and emphasises authenticity in his portraits. During the Covid lockdowns, Jae developed Manu Koingo – Birds of Yearning, inspired by his childhood passion for birds and woodworking – a skill passed down to him from his father. Jae now crafts his own unique frames for each artwork, built from repurposed native timber.
“Perhaps the deepest influence of all is the legacy of my Father, who taught me how to work with wood,” he tells Verve. “Every frame is a bridge between generations and a reminder of the bond between creativity and craftsmanship.”
Who and what inspires you?
My work is profoundly inspired by a tapestry of influences that shape my artistic vision. Central to my inspiration are the old Master painters, whose techniques in light, colour, and composition resonate in my depictions of New Zealand’s endangered birds. Photographer Annie Leibovitz’s emotive approach also inspires me, aligning with my aim to capture the soul of these avian beings. New Zealand conservationists’ dedication fuels my artistic fire, motivating me to spotlight their efforts.
Te Papa, Canterbury and Auckland museums, I should add, also kindly granted me access to their collections and specimens.
What do you think it is about your work that immediately captures the hearts of collectors?
The subject matter carries profound significance, embodying rarity and fragility – capturing the essence of each bird strikes an emotional chord. This evokes emotions like nostalgia and empathy, fostering a deep connection. The fusion of old Master painters’ techniques with contemporary themes adds classical elegance, appealing to those who appreciate artistic heritage. The collaboration with conservation efforts adds purpose, and my father’s woodcraft skills lend a tangible dimension. This multidimensional approach creates a rich, captivating tapestry for collectors.
It is my hope that my work will stand as a bridge between past and present, an homage to artistic heritage, and a call to action for the future.
Can you tell us about your success as an artist and your biggest career highlight to date?
My solo exhibitions – three so far – at Parnell Art Gallery and Queenstown’s Artbay Gallery have been a fantastic way to launch my works and the beginning of my journey in the art world. The exhibitions drew attention from art enthusiasts, media and conservationists, which for me has been enormously encouraging. I hope to exhibit early next year, once again. In the meantime my works are available for viewing at parnellgallery.co.nz/artists/jae-frew.
*The photograph of Robyn Malcolm on the cover of this edition of Verve was captured by Jae Frew
*Frew is represented by Parnell Gallery (parnellgallery.co.nz)
