The art world is an incredibly dynamic and enriching place but can also be daunting to the uninitiated. For those interested in visual culture and willing to put in a little time, the rewards are phenomenal.
If you’re interested in starting to build a collection and you’re spending money on art, it’s a good idea to know some basics and put in a little groundwork before you buy.
Collecting art gets under your skin and supporting artists by buying their work is a great way to nurture the wider art scene. Your first ports of call should be to visit, look, read, and research. Alongside doing the rounds of respected dealer galleries check out the Aotearoa Art Fair which returns to Auckland in November to bring together many artists under one roof. ArtNow and other websites are useful sources of information, and also consider a subscription to an art magazine. Art News NZ has recently relaunched and is a great resource for developments in our contemporary art scene. Don’t forget the smaller artist-run spaces and community galleries – there is a wealth of talent there – and get on the mailing list for art school graduate shows. Instagram is becoming an increasingly important platform for the artworld. Follow contemporary dealer galleries to discover new artists and get a feel for what you like, then follow those artists and their peers also. With enough exposure to and conversations about art your taste will change. You’ll shift from the more obvious and towards the more challenging artists and artworks that are far more interesting and likely to stand the test of time.
Here’s possibly one of the most important things: begin thinking of yourself as an art collector and not simply the buyer of random things that take your fancy. Consider selecting a particular style to collect – emerging female painters, or graphic prints for example – and buy the best. A strong original work by an emerging artist at an affordable price is better than a not-so-interesting work by a well-known artist. Do your research, check if the artist is showing in other places or exhibiting at public galleries. See if there are any articles about the artist in print or online, curatorial interest is a good indicator.
Follow contemporary dealer galleries to discover new artists and get a feel for what you like, then follow those artists and their peers also.
For more established artists, check if they are represented in the auction market and, if so, does their work hold its value? Spending serious money on a large work you’ve fallen in love with may be good for the soul, but should you or your family seek to resell it eventually and discover the work has no critical or financial value you may have bought the equivalent of expensive decor. Avoid pitfalls and deceptive temptations. Ask if the artist and artwork reflect something about this time and place we’re living in. Is the work engaged in contemporary culture? Does it have something to say?
What about NFTs? Non-fungible tokens are the new kids on the wildly unregulated block. Although nothing can replace being in the same space as an artwork, it is undeniable that NFTs are gaining traction and credible and highly sought-after artists are entering the arena. Possibly too early to call, but think carefully about how and where you will show this unique unit of data.
Ultimately, be discerning but buy with your heart. Choose your shortlist carefully, but when looking at an artwork also ask, “Can I imagine living with it?” If you find yourself responding that you’re not sure you can live without it, then bingo. That’s the one.
Kelly Carmichael is director of Starkwhite Queenstown, and a nominator and researcher for the International Award for Public Art.
Artwork: Fiona Pardington
Manawarahi: Female and Male Huia Lovers MTG Hawke’s Bay 2022
2022 NFT digital artwork, Edition of 100
Courtesy of Starkwhite
