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Art People September 6, 2017

Richards Partners nominated for The Designers Institute of NZ

Richards Partners senior team, L-R: Clem Divine, Brian Richards, Keith Pinney and Tuomas Pekkala.


Local design and strategy leaders Richards Partners, who have been a long-time member of the Newmarket business community, have had 12 nominations for the prestigious Designers Institute of New Zealand Best Awards.


The annual Best Awards showcase excellence in graphic, spatial, product, interactive and motion design, and wins are held in high regard both nationally and overseas.


Best known for developing ideas that deliver incredible change, for three decades, Richards Partners have been working with major global brands, helping tell their stories to the world.


Specialising in the fusion of strategy and design, Richards Partners have been nominated for awards in multiple categories for their work with Fabric of Onehunga, Love Kiwi’s, Abodo Timber and The New Zealand Dairy Company.


Richards Partners have been celebrated for their work with new pocket neighbourhood development, Fabric of Onehunga. Looking at the residential project marketing landscape, they moved away from the expected marketing approach to actually create a place brand which resonated with buyers who would then become residents.


Fabric is a fantastic example of substance over style in creating a brand that is really gaining traction in a difficult market.


Their work with Love Kiwis, an ongoing partnership with The New Zealand Kiwifruit Product Group helped established New Zealand Kiwifruit as the premium fruit choice for Australians.


Richards Partners also worked with Abodo to reposition the timber brand, bringing it to a level where it could compete on a world stage and clearly communicate it’s ambition to architects and designers around the world.


They are also nominated for their strategy and positioning of The New Zealand Dairy Company as advanced nutrition collaborators from New Zealand. The brand now tells a story about a dynamic company focused on accelerating the fusion between the best of nature and science, while positioning the company’s own milk powder brand – Kihi – into new global markets.


The Best Awards are held on 6 October at the Viaduct Events Centre. We wish Richards Partners the best for their nominations.



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