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Readership-vervemagazine

Readership

The Verve surfer at a glimpse

75% female · 25% male · 25 – 65 core demographic visitors at vervemagazine.co.nz

~ 90000 readers

~ 18000 magazines

~ 16600 EDM (Electronic Direct Mail)

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The Verve reader at a glimpse

  • 80% Verve readers live, work or shop in the following areas of Auckland: Remuera, Newmarket, Epsom, Parnell, Mission Bay, Kohi, Ponsonby / Grey Lynn, Herne Bay, Auckland City.
  • 15% Live work or shop outside of these areas, but are based in Auckland.
  • 80% Say that they learn about new products by reading Verve Magazine
  • 67% Dine out at least once a week
  • 30% say that they keep Verve magazine for at least 6 months
  • 45% earn more than $120k per annum
  • 66% own their own home
  • 22% stay at home / unemployed or retired
  • 60% travel abroad at least once a year