Fashion & Beauty October 24, 2017

Holistic Hair

A New Zealand Hair Care Team with a Big Dream


 

Holistic Hair a premium brand, with a range of natural hair care, first entered the New Zealand market in 2006. Founder, Trichologist and Hair Stylist Nigel Russell developed the first Holistic Hair products, for a growing market of consumers, looking for a safer alternative to the largely synthetic-based hair care products available at the time.

 

The Holistic name is a core pillar & philosophy for the brand who promote natural and naturally derived ingredients as effective solutions for scalp and hair care needs. Consumer insights show the market for natural products is growing, as shoppers become increasingly aware of the harm that certain ingredients pose to their health and wellbeing. Similarly, plant ingredients are receiving increased attention from research and science organisations who are investigating the positive health benefits and providing evidence of this through scientific studies. Holistic Hair give priority to plant-based ingredients, from sustainable, renewable resources, that are biodegradable, and ethically sourced.

 

The company have processes in place to ensure every ingredient is checked for safety and the products are trialled before they reach the shelves. The vision is to deliver the ultimate hair care experience ensuring the wellbeing of consumers and upholding ethical practices for the preservation of the planet.

 

In October 2015 the brand was acquired by new owners and with a strong understanding of the health & beauty market, specifically natural hair care, the new team have a goal to take Holistic Hair to a wider audience, both locally and globally. A recent re-brand with new packaging has seen the brand take its first steps in a strategic brand evolution. New research has been conducted into the rapidly changing scalp & hair care market and in line with the results of this research new products will be launched featuring innovative new ingredients to meet further needs. Holistic Hair will focus on innovation, underpinned with science and scientific evidence, to meet emerging needs and provide a further point of difference from competitors in the market.

 

Having recently been approved to carry the FernMark, a trademark and symbol that is used by the New Zealand government and represents trust and authenticity, the brand is set to capture local & global attention.

 

 


Consumer & Stockist enquiries email order@holistichair.co.nz

Website | WWW.HOLISTICHAIR.CO.NZ link to www.holistichair.co.nz

Facebook | www.facebook.com/holistichair link to www.facebook.com/holistichair

Instagram | www.instagram.com/holistichair link to www.instagram.com/holistichair

WeChat | Holistic Hair

Freephone |   0508 465 478

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